A New Way to Use Unsold Goods

Why I Care: When I first entered the fashion industry, I was shocked by the sheer amount of perfectly good clothing that never reached a customer. As a founder, I saw firsthand how unsold inventory isn’t just an economic problem – it’s an environmental one. GIFTD was born out of the realization that we can turn this waste into an opportunity.

The Problem: Globally, up to 50% of consumer goods produced are never sold or used – contributing to around 25% of global CO2 emissions. Meanwhile, companies struggle with growing storage costs and inefficiencies, while consumers face rising prices and decreasing brand trust due to endless discounting cycles. The current system is broken.

The Solution: If gifted instead of wasted, up to 80% of these goods could find a home, strengthening brand loyalty and reducing environmental impact. The Gifting Economy is a powerful tool that can transform unsold inventory into a brand asset rather than a liability.